Overview:

Going Digital Health, Inc houses Behavioral Health Tech, the leading community and conference committed to expanding access to mental health, substance use and autism/IDD services through technology, health equity and innovation. Our community is made up of health plans, employers, benefits consultants, health systems, behavioral health providers, startups, digital health companies, investors and policymakers to connect for the purposes of advancing access to behavioral healthcare for all. We solve the inertia of access to quality behavioral healthcare by convening all stakeholders to develop, adopt and improve behavioral health tech and innovation.

The Marketing Manager at Behavioral Health Tech leads data-driven marketing campaigns, oversees brand management, and manages marketing initiatives for our annual event and digital channels. This role is responsible for driving community engagement, lead generation, and attendee acquisition through compelling marketing strategies.

About You:

As the Marketing Manager at Behavioral Health Tech, you are a results-oriented professional with a passion for crafting data-driven marketing strategies that drive engagement and growth. You excel at managing brand presence and overseeing marketing initiatives for our annual event and digital channels. With a keen eye for detail, you lead compelling campaigns that focus on community engagement, lead generation, and attendee acquisition, always with the goal of expanding BHT's reach and influence.

Your expertise in content creation shines through as you manage the BHT newsletter, social media, and digital platforms. You're skilled at increasing subscribers, attracting followers, and building meaningful connections within the behavioral health tech community. You thrive on creating content that resonates with your audience, driving not only engagement but also long-term relationships.

With a proactive approach, you're continuously connecting with and nurturing your audience throughout the year, ensuring that the conversation and excitement around BHT never stop. Your ability to stay ahead of trends and deliver impactful marketing strategies positions you as a key driver of the organization’s success in the ever-evolving industry.

Key Responsibilities:

Reporting to the Director of Programming, you’ll be responsible for creating engaging campaigns that drives both brand awareness and performance marketing.

Marketing Campaigns

Lead and execute multi-channel marketing campaigns (email, social media, website) for BHT's annual conference, as well as webinars and podcasts to drive attendance, community engagement, and lead generation.
Develop and implement strategies to grow the newsletter by increasing subscribers, creating engaging content, and optimizing for conversions.
Write and design impactful event messaging, visuals, and promotional content that resonate with target audiences.
Create and manage email marketing campaigns to drive event registrations, build anticipation, and maintain engagement.
Analyze campaign performance using data-driven insights to continuously optimize marketing strategies and achieve business objectives.
Collaborate with internal teams and external partners to develop B2B campaigns that enhance brand awareness and boost conversions.

Brand Management & Content Creation

Ensure brand consistency across all marketing channels, including website, social media, event materials, sales materials, and communications.
Oversee content updates on BHT’s website to support campaigns, event promotion, and audience engagement. This includes uploading webinars, podcasts, and other content as needed.
Work with the design team to create branded templates for use in campaigns, presentations, sales materials, and event-related content.
Manage BHT’s social media channels, creating original content to engage followers, attract new audiences, and promote events, podcasts, and webinars.
Develop a content strategy to repurpose materials from annual events, webinars, and podcasts to create year-round engagement with the BHT community.
Monitor and optimize social media performance to increase engagement, drive traffic, and promote BHT’s initiatives.

Event & Community Engagement

Collaborate with internal teams to develop promotional campaigns and content that build excitement and anticipation for BHT’s annual event.
Oversee the development and distribution of pre- and post-event communications for speakers, sponsors, and attendees.
Leverage content to build an engaged community, keeping them informed and connected through digital touch points, including email, social media, and content repurposing.

Reporting & Analytics

Monitor and analyze campaign performance across all digital platforms (email, social media, website), using key metrics to assess the effectiveness of each initiative.
Create and present detailed reports tracking campaign progress, providing insights on performance trends, conversion rates, and audience engagement.
Use data-driven insights to make informed decisions and adjust strategies, ensuring marketing goals are met and optimizing future campaigns for improved results.
Continuously assess key performance indicators (KPIs) and adjust tactics as needed, ensuring alignment with business objectives and maximizing ROI.

Qualifications:

3-5 years proven experience in digital marketing and event marketing, with a focus on campaign management and community engagement.
Strong expertise with HubSpot for managing campaigns, email marketing, landing pages, and analytics.
Solid experience in brand management, ensuring consistency across digital and event materials.
Skilled in creating engaging content for email marketing, social media, and websites.
Ability to identify and repurpose relevant content from events, webinars, and podcasts to maintain engagement and build community over time.
Excellent project management skills with the ability to manage multiple initiatives simultaneously. Must be able to work in a fast-paced environment.
Strong written and verbal communication skills.
Experience with SEO, PPC, and social media marketing a plus.
Familiarity with ZoomInfo or similar list management tools is a plus.

Going Digital Health, Inc

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