About the Role
Charlie Health is seeking an SEO Manager that will drive growth at Charlie Health through the use of content marketing and organic search. Reporting to the VP of Growth, the Manager will play a key role in how Charlie Health reaches and engages with our high-priority audiences, driving evergreen awareness of and traffic to our programs.This individual will drive the strategy and execution of our SEO program, partnering closely with the rest of our Content team and other cross functional partners to meet our strategic goals. An ideal SEO Manager will possess a high level of initiative, project management skills, analytical rigor, and creativity used to hit our goals.
Our team is composed of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. We are looking for a candidate who is inspired by our mission and excited by the opportunity to build a business that will impact millions of lives in a profound way.
Responsibilities
- Set and execute our overall SEO strategy, including identifying our target topics and keywords and prioritizing our SEO tactics to achieve our goals
- Partner closely with our Content team in the creation and optimization of our blog and web content
- Execute changes to website architecture, linking and other factors to improve SEO positions for target keywords
- Carry out keyword research using software such as Ahrefs to optimize our content
- Develop and implement link building campaigns that can be implemented at scale
- Manage external relationships with third party agencies and tools where needed
- Identify opportunities for automation and process improvement with AI, staying up to date with recent tools and developments
- Perform ongoing performance and data analysis, maintaining dashboards and reporting on performance on a weekly and monthly basis
- Actively monitor and share industry news, SEO trends, and new tools & techniques
- Partner with cross-functional teams outside of Marketing to support broader company goals where needed
- Work with our web developer to conduct landing page tests and optimizations to improve user experience and conversion optimization
Requirements
- Bachelor’s Degree in marketing, business, or other quantitative discipline
- 4+ years of experience delivering and executing SEO campaigns
- Experience working in Google Search Console, Bing Webmasters Tools, Ahefs, SEMRush, Google Analytics and Screaming Frog
- Knowledge of AI tools and their applications in content and SEO
- Experience running successful link-building campaigns.
- Experience with Wordpress and other content management systems
- Understanding of search engine algorithms and ranking methods
- Basic understanding of HTML, CSS, and Javascript
- Ability to work independently and collaboratively in a fast-paced environment
- Experience reporting on and analyzing campaign results
- Strong project management and organizational skills
- Proven track record of improving search rankings and increasing organic traffic
- Work authorized in the United States
- Native or bilingual English proficiency
- Able to work a hybrid schedule of 4 days/week in our NYC office and located within 75 minutes' commuting distance of the office
Benefits
Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.
Additional Information
The total target base compensation for this role will be between $101,000 and $130,000 per year at the commencement of employment. In addition to base compensation, this role offers a target performance-based bonus. The target total cash compensation range, including potential bonus, will be between $111,000 and $143,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits. #LI-HYBRID
