Our Growth Marketing team is building brand new growth channels and products, and you will have a pivotal role in our mission to revolutionize the therapy healthcare marketplace. We are looking for an experienced growth marketer and 0 to 1 builder who will launch high-velocity experiments and build upon our existing suite of growth marketing channels, learning and creating new tactics to further engage our user base.
You will:
- Develop Headway’s affiliate marketing strategy by identifying potential partners and supporting the growth of the partner pipeline
- Work with a dynamic cross-functional team to create new product features and craft the ideal new product experience for new partners
- Craft a multi-channel campaign plan for partner acquisition, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation
- Leverage customer and data insights to identify opportunities for new segmentation strategies
- Monitor and report on campaign performance, making adjustments to outreach efforts based on iterative key learnings.
- Track and analyze program performance, and identify opportunities for optimization
- Spearhead the launch and expansion of our affiliate efforts nationally with the support of cross functional partners
You’d be a great fit if:
- You have 4-6+ years experience as a growth marketer or builder/operator in high-growth environments
- You have an empathetic, customer-centric approach that keeps the customer experience at the center
- You are data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
- You thrive in a fast paced, high-growth startup environment
- You are excited by the opportunity to own end to end initiatives and metrics, from high level strategy as well as roll-up the sleeves work to get things done
- You have a proven track record of setting targets and creating a strategic framework to consistently meet them
- You are experienced in working with cross functional teams and launching new scrappy initiatives
- Experience with affiliate programs, B2B, and/or marketplaces a plus
Compensation and Benefits:
- Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
- Group A: $135,000
- Group B: $122,500
- Group C: $108,000
- Examples of cities located in each Compensation Grouping:
- Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
- Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
- Group C = All remaining cities
- Other compensation includes: discretionary bonuses and/or commission
- Benefits offered include:
- Equity Compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
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