About the Role
We are seeking a strategic, detail-oriented, and creative Website Optimization Manager to own the ongoing development and performance of our WordPress-based website (instride.health). This role combines strategic oversight with hands-on technical and analytical experience and is pivotal in optimizing our digital front door to improve patient and caregiver experience, drive conversions, and support business growth.
In this role, you will own both the strategy and day-to-day execution of website optimization efforts. You will collaborate cross-functionally with marketing, design, IT/product, clinical, and content teams to streamline digital experiences and translate user needs into actionable solutions. You will lead or partner on everything that happens on our website, from landing pages to A/B testing to larger scale initiatives around architecture. Your work will directly impact prospective patients, families, referring providers, employees, and partners.
Responsibilities
- Own and manage all aspects of the website, from routine updates to ongoing optimization, using WordPress. Drive growth by aligning website initiatives with broader marketing goals.
- Monitor website performance using heatmaps, behavior flows, and analytics platforms (e.g., Google Analytics, Mixpanel, or similar) to deliver actionable insights.
- Conduct regular site audits to improve speed, accessibility, SEO performance, and mobile responsiveness.
- Lead website A/B testing and conversion rate optimization (CRO) initiatives to drive user engagement and application submissions.
- Implement and maintain technical SEO, on-page SEO, and performance best practices.
- Manage integrations with our CRM (Zoho), plugins, third-party platforms, and other digital tools.
- Improve patient and caregiver experience by refining messaging, website application workflows, and digital onboarding experiences.
- Partner with internal content creators to design, build, and optimize landing pages, blog content, and site templates for usability and conversion.
- Ensure website design, content, and functionality align with brand identity, business goals, and marketing strategy.
- Work cross-functionally with clinical, operations, and leadership teams to ensure an effective and seamless user experience.
What You Need to Succeed in the Role
- 5+ years of hands-on experience managing and optimizing WordPress websites, including UX, CRO, SEO, analytics, and content optimization.
- Bachelor’s degree in Marketing, Digital Media, Web Development, or a related field.
- Proficiency with WordPress, Elementor (or similar page builders), SEO/SEM tools, and digital marketing platforms.
- Strong understanding of UX/UI best practices, mobile-first web design, and website accessibility standards.
- Experience with website analytics platforms such as Google Analytics (GA4), Mixpanel, Hotjar, or similar.
- Solid understanding of HTML/CSS; familiarity with JavaScript is a plus.
- Demonstrated success in driving lead generation and conversions through website optimization and data-driven decision making.
- Excellent communication skills, able to clearly articulate technical and strategic concepts to both technical and non-technical stakeholders.
- Proven ability to work collaboratively across functions, balancing multiple priorities in a fast-paced environment.
- High attention to detail, organizational strength, and creative problem-solving skills.
- Prior experience in healthcare or HIPAA-regulated environments is a strong plus, but not required.
The expected annual salary for this role is between $115,000-$130,000. Actual starting salary will be determined on an individualized basis and will be based on several factors including but not limited to specific skill set, work experience, licensure, etc.
