About Us
InStride Health’s mission is to deliver specialty anxiety and OCD care that works for every kid, teen, young adult, and family who needs it. Through this mission, we are expanding access to insurance-based care, increasing engagement in treatment, and improving treatment outcomes. We are doing this by combining research-backed clinical care and innovative technology to eliminate the major problems with care today: difficulty finding providers, months of waiting to be seen, arduous onboarding processes, and inconsistent use of evidence-based therapies and outcomes tracking. Our vision is to become the nation’s most trusted provider of pediatric anxiety and OCD care.
TeamInStride Health: Our Core Values
- Give Heart: We lead with heart, treating patients and their families the way we want our loved ones to be treated.
- Work Smart: We find smarter ways to solve hard problems and fix the broken mental health system by leveraging technology, diversity of thought, and innovation.
- Have Humility: We leave our egos at the door, empowering our team to collaborate, celebrate diversity, and adopt a growth mindset.
- Embrace Community: We all belong. We are in this together, and we never worry alone. We believe in each other and recognize that every voice matters.
About the Role
Strategic Marketing Planning
- Develop and execute integrated marketing strategies that align with InStride Health’s mission, business objectives, and provider audience insights—focusing on provider engagement, brand visibility, and revenue growth.
- Monitor industry trends, behavioral insights, and marketing innovations to continuously refine the provider marketing strategy.
- Lead provider-specific market research as needed to understand referring behaviors, unmet needs, geographic nuances, and competitive positioning.
- Drive both depth and breadth among referring providers by executing against and continuing to refine the provider segmentation journey.
Cross-Functional & Stakeholder Collaboration
- Closely partner with internal and external cross-functional stakeholders including Freelancers, Business Development, Payor, Clinical, and Product to ensure executed marketing initiatives are aligned with business goals, reflect clinical and operational realities, and reflect InStride’s brand standards.
Provider-Focused Campaign Development
- Lead the creation and implementation of targeted campaigns for referring providers (e.g. pediatricians, therapists, school counselors), including email nurtures, educational content, and provider-specific assets that articulate InStride’s value proposition.
- Develop, maintain, and evolve a library of provider-facing marketing collateral—both digital and print—such as one-pagers, brochures, decks, and case studies tailored to specific specialties or regions. Ensure consistency in tone, visual design and messaging.
Digital Marketing & Content Strategy
- Oversee the execution of digital provider marketing initiatives including but not limited to email marketing, webinars, programmatic display and provider social —with a focus on conversion and referral engagement.
- Manage the editorial calendar and oversee the development for provider-facing content across channels (e.g. newsletters, blog posts, webinars, website updates, email journeys), ensuring relevance, accuracy, and value. Analyze campaign KPIs regularly and provide actionable recommendations for optimization.
CRM & Data Integration
- Become a subject matter expert in Zoho (CRM) and Sigma (data visualization/reporting), using these tools to inform campaign targeting, lead scoring, segmentation, and performance tracking.
- Lead weekly and monthly performance meetings and provide rationale for missing or exceeding expectations.
Sales Enablement & Field Support
- Support the business development team with marketing materials, regional assets, and training materials designed to educate referring providers and enhance provider relationships.
- Develop content and toolkits for presentations, conference exhibits, and speaking engagements.
What You Need to Succeed in the Role
- 3-5 years of marketing experience, with at least 1-3 years in healthcare provider marketing or referral generation strategies preferred
- Strong verbal and written communication skills with the ability to articulate concepts clearly and compellingly
- Capable of building strong relationships, and leading both directly and via influence; Proven ability to work collaboratively across functions, effectively balancing multiple priorities in a fast-paced environment
- High attention to detail and excellent organizational skills
- Curiosity and a willingness to learn and ask questions to improve outcomes
- Strong quantitative and analytical skills; ability to use data to inform decision making and optimize marketing performance
- Experience using Office and Google products to produce presentations, marketing materials, etc.
- BA/BS degree or equivalent knowledge or experience
The expected annual salary for this role is between $90,000-$110,000. Actual starting salary will be determined on an individualized basis and will be based on several factors including but not limited to specific skill set, work experience, licensure, etc.
Why Join Our Team
- Generous benefits package (401k with match, Flexible PTO, paid holidays, 4 week paid sabbatical, 12 week paid parental leave, health benefits starting on your first day, and more)
- Opportunity to join a mission-driven company that is changing the landscape of pediatric mental health treatment
- Chance to make a far-reaching impact by helping children and families access desperately-needed, evidence-based care
- Opportunity to work with talented and experienced team members who have devoted their lives to solving this problem
- Fully virtual: work from the comfort of your home with periodic in-person retreats
Commitment to Diversity, Equity, Inclusion, & Belonging (DEIB)
We want to make our clinical services available for everyone, no matter where you come from, what you look like, or how you identify. To achieve this, we recognize we must continually make progress in building a more diverse, equitable, and inclusive team. Through these efforts, we support two primary objectives at InStride Health:
- Providing high quality patient care to families. We are in a privileged position to support families during a vulnerable time in their lives. We approach all families and each other with compassion and are most effective as a diverse team where all individuals feel valued, respected, and accepted.
- Building a mission-driven business that lasts. Specifically, we believe our commitment to a supportive culture improves innovation, decision-making, and efficiency.
We invite you to share any additional information about yourself or your experiences that may not be reflected in your CV. Inclusion of this information is completely voluntary.
Beware of fake job postings and offers. All official communications from InStride Health will come from email addresses ending in @instride.health. We will never ask for personal information such as Social Security numbers or bank details during the application process. If you receive a suspicious job offer or communication, please contact our recruitment team directly (talent@instride.health) to verify its authenticity.
