VP, Growth Marketing

Pelago • Full-time • New York, New York, United States • $240k - $270k / year • 3w ago

New York, NY

Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum.

Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse.

Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen!

Overview of the Role:

We’re looking for a performance-driven VP of Growth Marketing to lead customer acquisition and revenue-generating marketing at Pelago. You’ll own the full member enrollment funnel and be responsible for turning growth strategies into measurable business outcomes. You’ll build and lead a team that masters analytics, experimentation, and storytelling to attract and convert the right members at scale. This role will be a key part of the leadership team and will report to the COO.

This is a critical leadership hire as we accelerate toward our next phase of growth. If you're equal parts strategist, operator, and builder — and thrive in highly cross-functional, fast-paced environments — we’d love to meet you.

In this role, you will…

Own Revenue-Driving Growth Strategy

Design and execute the full-funnel growth strategy to hit aggressive customer acquisition and revenue goals.
Lead acquisition efforts across multiple channels, including email, direct mail, partnerships, precision marketing, and emerging channels.
Drive continuous optimization of CAC, LTV, funnel conversion, and overall ROI.
Bring a performance-marketing mindset to every step of the member journey — ensuring growth efforts are scalable, accountable, and measurable.

Build a Data-Driven Growth Experimentation Engine

Champion a culture of testing, learn, and optimizing across all acquisition channels.
Deeply understand and empathize with our members across the care continuum for substance use care.
Use martech and analytics platforms to build dashboards, track KPIs, and surface insights in real time.
Drive funnel analytics, segment performance, and campaign attribution to inform investment decisions and new opportunities.
Use data to identify and prioritize new growth levers and high-impact experiments.

Lead a High-Performing Growth Team

Grow and manage a best-in-class team across growth marketing, analytics, and growth product.
Foster tight collaboration with product, engineering, design, and clinical teams to optimize enrollment flows and onboarding experience.
Instill operational rigor, agile execution, and shared accountability across functions.

The background we are looking for...

Strong growth marketing expertise: Extensive experience leading growth/B2C marketing efforts across digital and non-digital channels at scale.
Deep experience owning and optimizing the full B2C acquisition funnel — from awareness to conversion.
Demonstrated success driving revenue and customer acquisition at a fast-scaling, data-driven company (healthcare industry a plus).
Strong analytical toolkit — comfortable working with complex data sets, dashboards, and martech systems.
Experience running high-velocity testing programs (A/B, multivariate, user segmentation, etc.).
Exceptional cross-functional leadership skills with a bias toward action and ownership.
First-principles thinker: The ability to identify novel and innovative ways to tackle challenges that haven’t been solved before.
A strong passion to help millions with substance use issues on their recovery journeys.
Genuine curiosity about emerging technologies, including AI, and a proactive mindset toward exploring how they can enhance work, problem-solving, and innovation at Pelago.

What you’ll love about us…

We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

Generous and meaningful equity package
Full Medical, Dental, & Vision coverage
401k Plan
Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
Paid maternity, paternity & new parent leave
Flexible working environment
Annual Learning and Development stipend to support continued learning and career development
Wellness Reimbursement Program
Access to Reproductive & Family Planning Care
Substance Use Support for employees and family members

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The provided range reflects our US target salary range for this full-time position, which is part of our broader total compensation package, including incentive bonus program, stock options, comprehensive benefits, and incentive pay applicable to eligible roles. Individual pay within the range will vary based on a variety of factors like role-related experience and education, internal pay equity, and other relevant business factors. At Pelago, we are committed to an equitable and fair pay philosophy and review total compensation for our employees at least twice a year.

Base Pay Range

$240,000 - $270,000 USD