About the Role:
We’re looking for a Director of Product Marketing to shape and scale Talkiatry’s growth through our referral program. Reporting to the VP of Product Marketing, this leader defines how Talkiatry positions, packages, and engages referring providers, health systems, and strategic partners — ultimately driving patient referrals.
You’ll combine strategic insight with strong execution, developing go-to-market plans for referred patients and partner-facing programs to make Talkiatry the preferred mental health partner across the healthcare ecosystem.
About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
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You will:- Own the marketing strategy for Talkiatry’s referrals business: Define the roadmap, target segments, and success metrics for all marketing initiatives for the growth channel.
- Develop Partner and Market Positioning: Lead insight-driven messaging and positioning efforts that differentiate Talkiatry to health systems and referring clinicians.
- Lead Go-to-Market Execution: Develop and execute multi-channel marketing plans that support new partnership rollouts, product launches, and campaigns aimed at driving referral volume and partner engagement.
- Partner with Cross-Functional Teams: Collaborate with partnerships, account management, marketing, and creative teams on GTM playbooks to scale new partner onboarding.
- Optimize Performance: Track and analyze KPIs such as product adoption, patient visit conversion rate, and referral funnel metrics.
- Enable Partner Success: Create scalable marketing tools, onboarding resources, and communications that empower partnerships and account management teams to drive growth.
- Evaluate and manage external agencies and vendors: Scale Talkiatry’s in-house capabilities with external expertise to increase GTM velocity. You’ll source, assess, and manage 3rd-party partners to help conduct foundational research.
You have:- 8–10+ years of experience in product marketing, partner marketing, or demand generation, with at least 3+ years in a leadership role.
- Proven track record driving growth through partnerships, ideally in healthcare, SaaS, or a B2B2C model.
- Deep expertise in go-to-market strategy, messaging, and campaign execution—from strategic planning to on-the-ground delivery.
- Strong leadership and cross-functional collaboration skills, with experience influencing across marketing, product, sales, and operations.
- Experience evaluating and managing external research vendors and agencies
- Analytical mindset and experience managing marketing performance metrics tied to revenue and pipeline.
- Excellent storytelling and communication skills; ability to articulate complex ideas simply and persuasively.
- A passion for expanding access to high-quality mental healthcare.
Why Talkiatry: - Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
- Collaborative environment: be part of building something from the ground up at a fast-paced startup
- Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
- It all comes back to care: we’re a mental health company, and we put our team’s well-being first
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$185,000 - $225,000 a year
Compensation range for this position is $185,000 to $225,000, and up to a 15% performance bonus, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual’s qualifications, experience, skills and certifications.
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Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
