What You’ll Be Doing:
At Grow, we are creating a game-changing experience that redefines how providers manage their practice, how clients find therapists, and how care is delivered. We're looking for a Product Marketing Manager to build go-to-market strategies to drive product adoption.
- Own and execute email marketing strategies
- Create and execute GTM strategy for product launches including positioning, messaging, training, and collateral
- Produce and/or collaborate on content to engage target audiences including providers and clients
- Develop strategies to increase product visibility and adoption
- Work closely with Product, Strategic Partnerships, Design, Growth, and Customer Success teams to ensure awareness and alignment on product features and marketing initiatives
- Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and share insights with Product
Salary range: $125,000 - $166,000
You’ll Be a Good Fit If:
- 3+ years of product marketing experience (startup, marketplace and healthcare experience is also a plus but not required)
- Collaborative. You have experience working with PMs, designers, and various cross-functional stakeholders
- User Empathy. You relish talking to users, understanding their unique pain points, and using that deep understanding to build messaging and strategies..
- Scrappy. You’ll do anything to achieve your goal. You know how to think on the fly and persist through setbacks and roadblocks and to motivate your teammates to do the same.
- Team Player. You are collaborative by nature, relish in camaraderie and group wins, and are looked to by colleagues as a steadfast partner and source of encouragement
- Highly Motivated. You take ownership of your work.
