The Role
We seek a dynamic and experienced Senior Lifecycle Marketing Manager to join our team. In this role, you will design, implement, and optimize strategies to drive customer acquisition, retention, and growth through data-driven lifecycle marketing campaigns. Your efforts will ensure a cohesive and engaging customer journey, leveraging email marketing, CRM, and automation tools. You’ll also work cross-functionally with our product and analytics team to understand the customer lifecycle and maximize engagement authentically.
This role involves marketing to our end users, so the ideal candidate is user-obsessed and can drive meaningful engagement with the Modern Health app. The ideal candidate is also a hands-on operator and familiar with a fast-paced startup environment.
This position is not eligible to be performed in Hawaii.
What You’ll Do
- Build new lifecycle marketing strategies that increase adoption and engagement, with the ultimate goal of Client retention
- Build strategies that touch B2C customers at key engagement and retention touchpoints
- Develop, execute, and reiterate experiments across mobile, in-product, and email messaging while looking for improvements for engagement at each step of the customer lifecycle
- Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams
- Analyze customer journey data and feedback to identify areas of improvement and optimize the customer experience. Extract learnings from experiments to inform other Customer and User roadmap initiatives
- Communicate the results of your experiments widely across the org to inform Customer Success, Sales, Partnerships, Product, and other functions on what drives engagement and retention
Who You Are
- 7+ years in marketing with at least 4 + years in a cross-channel CRM role (mobile, email, in-app) for a large user customer base
- Possesses strong analytical skills and ability to translate data into meaningful, actionable insights
- Experience using Iterable, Braze, and/or similar ESPs to build and track campaign metrics
- Familiarity with Salesforce, Mixpanel, and Looker
- A curiosity for experimentation and building new programs from scratch
- Experience running A/B tests and using data & customer insights
- Experience building blast, triggered, and nurture campaigns
- Strong in campaign execution from planning, creative development, targeting, testing, deployment, reporting, and optimization.
- Strong attention to detail and passion for working in a fast-paced environment
- Ability to work with the tools available, while also striving for continuous improvement
- An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data
- You stay up-to-date with industry trends and best practices to ensure the company remains competitive and innovative
- Comfortable with ambiguity and quick pivoting to serve business needs
- A passion for mental health/wellness
Bonus Points
- Strong experience with Iterable
- Working at a high-growth startup
- Working on SaaS software
- Working in Health Tech or HR
- Digital Health experience is preferred
Benefits
Fundamentals:
- Medical / Dental / Vision / Disability / Life Insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists through Modern Health's platform
- Generous Time Off
- Company-wide Collective Pause Days
Family Support:
- Parental Leave Policy
- Family Forming Benefit through Carrot
- Family Assistance Benefit through UrbanSitter
Professional Development:
- Professional Development Stipend
Financial Wellness:
- 401k
- Financial Planning Benefit through Origin
But wait there’s more…!
- Annual Wellness Stipend to use on items that promote your overall well being
- New Hire Stipend to help cover work-from-home setup costs
- ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
- Monthly Cell Phone Reimbursement
