Provider Growth Marketing Manager, Paid Social

Headway • Remote; Remote - New York • 2d ago

About the Role:

Our Provider Growth Marketing team is building a best-in-class mental health provider acquisition engine. We’re looking for a strategic, outcome-oriented B2B digital marketer to own and scale our paid social programs across Meta and LinkedIn. The ideal candidate has deep experience driving direct-response outcomes (CPL, CPA) in paid social environments, can translate growth strategy into channel-specific execution, and knows how to turn creative, data, and experimentation into meaningful business impact for mental health providers nationwide.

You Will:

Own and scale our paid social channels (Meta, LinkedIn, CTV), managing an $40+ million budget and channel strategy to achieve monthly cost, volume, and efficiency targets
Build a high-velocity creative and experimentation engine; develop a systematic process for generating, launching, and testing new ad concepts, audiences, and campaign structures
Partner cross-functionally with design, content, marketing analytics, product marketing, and revenue operations to strengthen top-to-bottom funnel performance
Deliver robust reporting, forecasts, and insights, evaluating channel health daily through annually and translating data into actionable decisions
Shape new landing pages, conversion flows, and full-funnel touchpoints to maximize conversion and supplement your acquisition programs
Stay ahead of the rapidly evolving paid social landscape, including platform changes, privacy shifts, creative best practices, and emerging AI capabilities- -with special attention to HIPAA-relevant updates

You'd be a great fit if:

You have 5-7+ years of experience running and scaling performance-focused paid social campaigns across Meta, LinkedIn, or similar platforms and the data to prove impact
You are highly organized and process-driven and you document learnings rigorously, maintain impeccable tracking hygiene, and always know where spend and performance stand
You have a testing-obsessed mindset and you believe the next breakthrough is one experiment away and continually push toward lower costs and improved efficiency
You are deeply analytical and curious, comfortable digging into platform data, pipeline metrics, and attribution to uncover insights and drive decisions
You bring strong critical thinking and a bias for action, moving quickly from hypothesis to execution
Experience in high-growth B2B tech environments or startups is a strong plus

The expected base pay range for this position is $121,720- $179,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development