About Equip
Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health
Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture. Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.
About the role
The Growth Marketing Specialist will play a key role in helping get more patients and families into the virtual doors of Equip by managing the day-to-day activities of our digital channels, website, and partnerships. They will support the Sr. Growth Marketing Manager in continued optimization of all growth marketing initiatives through data analysis and insights gathering, and make recommendations to continuously improve channel performance management and outcomes.
This person should have a foundational understanding of digital marketing, a bias towards action, and comfortability with marketing data. Strong project management skills and ability to work collaboratively with multiple stakeholders are a must.
Responsibilities
- Digital Marketing (40%)
- Own the day to day optimizations of digital marketing channels, including: updating of assets, budget adjustments, launch of campaigns, testing setup, etc.
- Partner with brand marketing in creating all necessary assets for campaigns.
- Assist in exploring and launching new channels as needed.
- Website (30%)
- Manage the queue of website projects including: communicating with stakeholders, submitting briefs to cross-functional teams, and tracking project progress.
- Execute on minor changes for the website (e.g. copy changes).Launch, monitor, and turn off planned A/B tests.
- Analytics & Reporting (20%)
- Update and build out new dashboards related to growth marketing efforts.
- Support Sr. Growth Marketing Manager in data exploration and insights gathering.
- Compile reports summarizing project results (e.g. new website launches, CRO tests, etc.) to be shared cross-functionally.
- Partnerships (10%)
- Be the primary POC for outside partners that Growth Marketing works with.
- Execute on partnership agreements in collaboration with the Brand team.
Qualifications
- BA degree in Marketing or a related discipline, or equivalent years of experience 2+ years of professional experience in a marketing role
- Demonstrated project management experience
- Comfortability with marketing data
- 1 year growth marketing experience (preferred)
- Experience in healthcare sector (preferred)Startup experience (bonus)
At Equip, diversity, equity, inclusion and belonging are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity.
As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, and/or any other legally protected classification protected by federal, state, or local law.
