We are seeking a talented and results-driven Outbound Marketing Manager to lead a team of Outbound marketers. This role will be responsible for planning, building and scaling a team dedicated to driving demand generation from untapped audiences of providers. The ideal candidate has a creative approach to customer outreach, a proven track record of delivering successful campaigns and generating pipeline, and the ability to build a strong partnership with cross functional stakeholders. This role requires a deep understanding of audience segmentation, value proposition messaging and content engagement strategies, CRM and automation tools, and lead nurture tactics. The Outbound Marketing Manager will work closely with the marketing and sales teams to identify and target key audiences, create campaigns, and measure the success of marketing efforts.
You will:
- Build and manage a roadmap for marketing strategies and campaigns to engage target accounts, including account identification, content creation, campaign execution, and measurement
- Manage and enable a small team of Outbound Marketers to deliver on KRs for the organization
- Manage daily, monthly, annual budgets, reporting, and forecasting
- Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels
- Build or manage technical email marketing infrastructure to support our growth initiatives
- Work with technical teams to scope personalization strategies at scale
- Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads
- Utilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement
- Evaluate channel and content strategy to incorporate maximum marketing tactics to drive engagement
- Conduct research and analysis to identify target audiences, assess their needs, pain points, and preferences, and tailor marketing campaigns accordingly
- Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics
- Collaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategy
- Stay updated on industry trends, best practices, and emerging technologies, and apply them to optimize the team’s strategies and tactics
You’d be a great fit for this role if:
- You have 8-10 years of experience in B2B marketing roles, with at least 4+ years in Outbound specific strategies
- You have 2+ years of people management experience
- You have a deep understanding of demand strategies, tactics, and best practices
- You have a combination and sales and marketing demand gen experience, and demonstrated experience growing lead volume
- You have a successful track record bringing cross functional demand generation visions to life, especially across sales and enablement orgs
- You have built large, scalable email marketing infrastructures that retain great deliverability
- You have demonstrated success with marketing automation, CRM, and other marketing tools such as Outreach and Salesforce
- You have experience taking handmade, manual process and scaling to sustainable automated systems
- You are an excellent communicator, both written and verbal
- You possess strong analytical skills with the ability to measure and optimize marketing performance
- You love to work collaboratively in cross-functional teams
- You have experience in a high growth startup environment, and thrive in roles with autonomy
- You are results-oriented mindset with a focus on driving revenue growth and customer success
- You are self-motivated, proactive, and adaptable to changing business needs
Compensation and Benefits:
- Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
- Group A: $160,000
- Group B: $144,000
- Group C: $128,000
- Examples of cities located in each Compensation Grouping:
- Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
- Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
- Group C = All remaining cities
- Benefits offered include:
- Equity Compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
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