As Headway’s Marketing Campaign Operations Lead, you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.
**Please note: We have 2 available headcount for this role, with one focusing on Campaign Operations and the other focusing on Lead Journey. See the descriptions for each role below.
For Campaign Operations, you will:
- Support the marketing team in the technical steps to bring campaigns to life
- Execute the marketing operations roadmap, driving measurable business outcomes
- Support the marketing tech stack (Marketo, Builder.io, Unbounce, Iterable, Tag Manager, etc)
- Manage the technical components of our paid channels (e.g., setting up pixels and monitoring conversion events)
- Create and own internal processes that make our marketing team and campaigns execution more efficient
- Monitor and report on campaigns performance and impact
For Lead Journey, you will:
- Manage the lead journey, from landing page and lead forms through our marketing and sales tech stack
- Execute the marketing operations roadmap, driving measurable business outcomes
- Optimize workflows for speed to lead
- Manage data enrichment and database hygiene
- Track and optimize lead flow journey and gaps to maximize revenue pipeline efficiency
- Conduct lead form optimization experiments to maximize data capture
- Partner with Revenue Operations to ensure data quality and attribute capture to ensure appropriate routing based on user attributes
You’d be a great fit if:
- Youave 3-5+ years of Marketing Operations experience, encompassing the creation of new marketing campaigns, user journey data pipelines, and maintenance of various marketing technologies
- You are a subject matter expert for operational excellence, have expertise in Marketo, Salesforce, and Iterable
- You are detail-oriented and enjoy managing complex end-to-end processes
- You are extremely comfortable with a broad marketing tech stack
- You enjoy building new, operationally efficient processes from scratch
- You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
- You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
- You like to dig into data for storytelling, justifying investment and prioritization of initiatives
- Bonus points if:
- You have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
- You are Marketo Certified
Compensation and Benefits:
- Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
- Group A: $140,000
- Group B: $126,000
- Group C: $112,000
- Examples of cities located in each Compensation Grouping:
- Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
- Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
- Group C = All remaining cities
- Benefits offered include:
- Equity Compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
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